Sven “tzwente” Richter is a Hamburg-based concept creative and film director – and hereby fully embraces the irony of writing about himself in third person. In the early days of YouTube, Sven grabbed a Mini-DV camera from his grandpa and started experimenting with film – or more accurately, creating comedy shorts with friends. His fascination with storytelling eventually led him to graduate in film direction in Hamburg. From there, he worked in almost every department of film production, until he found his way into crafting ideas and directing a wide range of commercial films – from run-and-gun content productions to CG-supported TVCs. In his work, Sven is always in search of honesty and humor. Having worked on a broad spectrum of productions, he has gained an understanding not just of a niche, but the whole. (whatever that is).